Here. We. Go.

Following your passion in the form of starting a business isn’t for the faint of heart. Often times, we (small business) entrepreneurs are our own initial investors, our own operations team, our own website designers, the marketing + sales team + everything else under the sun. The “success” statistics do not work in our favor + we’re used to being told by family + friends to have a backup plan (another way of saying “I love you, but I don’t really see this working out).


What drives us to keep going when the odds (+ our bank account balances) are working against us? The simplest explanation is we have to. It’s in our blood. And trying to go against who we are doesn’t feel right. So, we don’t. Against all odds + well-intentioned “don’t screw up your life” advice, we forge ahead - sometimes down a tunnel that we can’t quite see the light at the end of.


A few months ago, at 38 years old, I moved into my mom’s house (thanks Ma!) so I could put more funds towards turning Saltwater Fix into an actual business. A few weeks ago, I started the process of shutting down the psychiatric practice I’ve ran for the past 7 years to create time to grow this passion project into something real. And a few days ago, I put the finishing touches on the sample mockups for our first 3 surf products that we’ll be carrying this summer – a surf leash, changing poncho + surfboard sock. Yikes + Yewwww. Equally. At the same time.

So, here we go. Down the tunnel. Without a light in sight.
And, as it turns out, I wouldn’t have it any other way. 


Wishing You Waves for Days,

K (+ the Saltwater Fix Family)

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