Let's. Talk. Time.

Let’s. Talk. Time. We never seem to have enough of it. And we seem to spend a chunk of it doing things we don’t enjoy...at least in my experience.

I started surfing less than 3 years ago - a few months before my 35th birthday. Even though I spend a ton of time in the water, I’m no pro by any stretch of the imagination. I can’t read every wave, I sometimes go left on a wave that’s going right, and I definitely eat it more times than I’d like to admit. But, I love surfing. And I’ve never regretted any of the time I’ve spent being on the water, reading about the water, and learning everything I can about riding waves.

Is it crazy that as an older, newbie surfer, I’m spending my time and money building a business in an over-saturated industry, like the surf world? Yes. Is there a solid chance that I may fail? Of course. Am I going to go for it anyway? 100%. One thing I’m sure of is redirecting more of my time towards doing what I love in an industry I love is time well spent. And while I hope I can make this little business profitable, I’d rather live with the financial consequences of failure than live with regrets.

In the words of Steve Jobs, “Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition”. 

Wishing You Waves for Days,

K (+ the Saltwater Fix Family)

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