While most businesses had email blasts going out on January 1st about their grand plans for Year 2022, my New Year’s post is going out 19 days after January 1st + doesn’t exactly include your typical grand plans. Consider this more of a realistic (aka slacker-friendly) way of kicking off 2022.
After years of juggling 20 things at the same time + wondering why I couldn’t make progress in anything except my stress levels, I’ve realized that setting the benchmark at Good. Enough. in a few areas of business, surfing + life may be the – dare I say – grandest thing to do (insert shocked emoji here). So, without further ado, here’s what’s getting tossed into the 2022 Good. Enough. Pile.
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1. Good. Enough. Instagram. Posts.
Full disclosure: Instagram really isn’t my jam. And, for the amount of time I spend on it, one would think I’d be an IG Genius. I’m not (check out @saltwater_fix on Instagram for further proof). While I’ve been advised against not doing more by social media professionals, snapping a picture on my phone + creating a caption to go with it is about the extent of what Instagram Land is going to get from this Elder Millennial. Good. Enough.
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2. Good. Enough. Surf. Conditions.
Most people working in the surf industry have been surfing a long time + are choosy about the conditions they paddle out in. I’m not. Give me a board, a wetsuit + some sort of bump in the water + I’m stoked. I’m not on the WSL circuit (shocking, I know) + I don’t need perfect conditions to have a perfectly great time. Sometimes just making it through the session without breaking myself or my board is a win. Good. Enough. is good enough.
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3. Good. Enough. Work. Days.
I’ve been told horror stories about the 14+ hour days that are required to make a small business like this one successful. My creativity taps out at around the 6-7 hour mark + trying to push through seems pretty pointless…especially when the waves are calling my name. Perhaps one day I’ll look back and wish that I would have spent 14 hours/day, 7 days/week at my desk creating Instagram Reels instead of surfing, but so far, having a work/life balance is more appealing than becoming the next Jeff Bezos. Let’s be honest, the dude may have gone to space, but $10 says he can’t surf.
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Until next time, wishing you waves for days + days that are good. enough...